Summary: We collect only the information necessary to provide our services. We never sell your data. We protect your information with industry-standard security measures.
1. Introduction
AppUp Solutions is a trade name (DBA) of Marzical Productions LLC ("Company," "we," "us," or "our"). Marzical Productions LLC respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, engage our services, or communicate with us.
By using our website or services, you consent to the data practices described in this policy. If you do not agree with this policy, please do not use our website or services.
2. Information We Collect
2.1 Information You Provide Directly
- Contact Information: Name, email address, phone number, company name, and job title when you fill out our contact form or request our services.
- Project Information: Details about your business needs, technical requirements, and project specifications shared during consultations.
- Contractual Information: Billing addresses, payment information, and other data necessary to fulfill our contractual obligations.
- Communications: Records of correspondence when you contact us via email, phone, or other channels.
2.2 Information Collected Automatically
- Device Information: IP address, browser type, operating system, and device identifiers.
- Usage Data: Pages visited, time spent on pages, click patterns, and referring URLs.
- Cookies and Similar Technologies: We use cookies to enhance your experience. See Section 7 for details.
2.3 Information from Third Parties
We may receive information about you from business partners, marketing partners, and publicly available sources to supplement our records.
3. How We Use Your Information
We use collected information for the following purposes:
- Service Delivery: To provide, maintain, and improve our software development services.
- Communication: To respond to inquiries, send project updates, and provide customer support.
- Business Operations: To process payments, manage contracts, and maintain business records.
- Legal Compliance: To comply with applicable laws, regulations, and legal processes.
- Security: To detect, prevent, and address technical issues, fraud, or security breaches.
- Marketing: To send promotional communications (only with your consent, and you may opt out at any time).
4. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), our legal basis for collecting and using your personal data includes:
- Consent: You have given clear consent for specific purposes.
- Contract Performance: Processing is necessary to fulfill our contractual obligations to you.
- Legitimate Interests: Processing is necessary for our legitimate business interests, provided they do not override your rights.
- Legal Obligation: Processing is necessary to comply with legal requirements.
5. Information Sharing and Disclosure
We do not sell, rent, or trade your personal information. We may share your information in the following circumstances:
- Service Providers: With trusted third-party vendors who assist us in operating our business (e.g., hosting providers, payment processors, analytics services). These providers are contractually obligated to protect your data.
- Legal Requirements: When required by law, court order, or governmental authority.
- Business Transfers: In connection with a merger, acquisition, or sale of assets, with appropriate notice to you.
- With Your Consent: When you have explicitly authorized us to share your information.
- Protection of Rights: To protect our rights, property, safety, or the rights of others.
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Retention periods vary based on:
- Active client relationships: Duration of engagement plus 7 years for legal and tax purposes.
- Prospective client inquiries: 2 years from last contact.
- Marketing communications: Until you unsubscribe or request deletion.
- Website analytics: 26 months (anonymized data may be retained longer).
7. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to:
- Remember your preferences and settings
- Analyze website traffic and usage patterns
- Improve website functionality and user experience
You can control cookies through your browser settings. However, disabling cookies may affect website functionality.
Types of Cookies We Use:
- Essential Cookies: Required for basic website functionality.
- Analytics Cookies: Help us understand how visitors interact with our website.
- Functional Cookies: Remember your preferences and choices.
8. Data Security
We implement industry-standard security measures to protect your personal information, including:
- Encryption of data in transit (SSL/TLS) and at rest
- Secure access controls and authentication
- Regular security assessments and updates
- Employee training on data protection practices
- Incident response procedures
While we strive to protect your information, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
9. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you.
- Correction: Request correction of inaccurate or incomplete data.
- Deletion: Request deletion of your personal data (subject to legal retention requirements).
- Portability: Request transfer of your data to another service provider.
- Objection: Object to processing based on legitimate interests or for marketing purposes.
- Restriction: Request restriction of processing under certain circumstances.
- Withdraw Consent: Withdraw previously given consent at any time.
To exercise these rights, please contact us using the information in Section 12.
10. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses approved by relevant authorities
- Data processing agreements with third-party providers
- Compliance with applicable data transfer regulations
11. Children's Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will delete it promptly.
12. Contact Information
For questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:
AppUp Solutions
A DBA of Marzical Productions LLC
Email: [email protected]
Address: 4030 Wake Forest Road Ste 349, Raleigh, NC 27609
We will respond to your inquiry within 30 days.
13. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically.
14. California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information is collected, used, shared, or sold
- Right to delete personal information held by businesses
- Right to opt-out of the sale of personal information
- Right to non-discrimination for exercising your privacy rights
We do not sell personal information as defined under CCPA.